NEHEP has developed social media resources to help you reach older adults about vision and aging. Remember, many caregivers of older adults use social media and can be reached through Facebook, Twitter, Pinterest, and more. We have materials you can use throughout the year and during Healthy Aging® Month.
Using social media year-round
Anytime is a good time to promote eye health on social media. Use and share our social media posts, infocards, infographics, and other materials located in our Resources section.
Follow us on the NEHEP Facebook and Twitter pages, share our age-related eye disease videos on YouTube, and get some great ideas on the Vision and Aging Pinterest board.
Facebook and Twitter posts
Post the following messages on Facebook and Twitter, or create your own messages. To make your Facebook messages more visually appealing, include images from our image library.
Facebook posts 
- #DidYouKnow that as you age, you are at higher risk of developing eye diseases and conditions, such as age-related macular degeneration (#AMD), #cataract, #DiabeticEyeDisease, and #glaucoma? Visit https://www.nei.nih.gov/agingeye to learn about your risk factors and what you can do to protect your sight.
- As people age, they may notice changes to their vision, such as needing glasses to see up close or needing more light to see well. However, vision loss is not a normal part of aging. Since many eye diseases have no early symptoms, you may have an eye problem and not know it. Find out by getting a dilated #EyeExam: https://nei.nih.gov/healthyeyes/eyeexam
- While vision loss is not a normal part of aging, older adults are at higher risk for some eye diseases and conditions, such as age-related macular degeneration (#AMD), #cataract, #DiabeticEyeDisease, and #glaucoma. These diseases have no early warning signs, so it’s important to visit your eye doctor for a dilated #EyeExam. Learn more with this infographic: https://nei.nih.gov/catalog/aging-eye-health-infographic
- It’s true! By age 80, more than half of all Americans either have a #cataract or have had cataract surgery. To learn more, visit https://nei.nih.gov/health/cataract/cataract_facts
- Dry eye occurs when the eye does not produce tears properly or when the tears evaporate too quickly. It is more common among women and older adults, and can be treated with artificial tears, gels, gel inserts, and ointments. Talk with your eye doctor or visit https://nei.nih.gov/health/dryeye/dryeye to learn more.
- If you have diabetes or a family history of #glaucoma, are African American age 50+, or are Hispanic/Latino age 65 or older, you may be eligible for a dilated #EyeExam through Medicare. Learn more at https://nei.nih.gov/nehep/programs/visionandaging/medicare
- Many #aging Americans living on a fixed income find it difficult to pay for proper eye care and corrective eyewear. But, there are organizations that may be able to help. For information on financial assistance for eye care, visit https://nei.nih.gov/sites/default/files/health-pdfs/FinancialAssistance.pdf
- As you get older, you are at higher risk for age-related eye diseases and conditions that often have no early warning signs. The good news is that these diseases can be detected through a dilated #EyeExam. Give yourself peace of mind and schedule one today! https://nei.nih.gov/sites/default/files/nehep-pdfs/DilatedEyeExamParticipantHandout_tagged.pdf
- Do you feel as if you’re in the dark about eye health as you get older? NEHEP can help! Download this fact sheet to learn about age-related eye diseases and conditions and what you can do to protect your sight: https://nei.nih.gov/sites/default/files/nehep-pdfs/VandAToolkit_Mod2_Handout_508.pdf
- Planning a trip to your eye doctor? Print this handout and bring it with you for some questions you may want to ask during your visit: https://nei.nih.gov/sites/default/files/nehep-pdfs/VandAToolkit_Mod3_Handout_508.pdf
- Want to help older adults learn how they can protect their sight? The See Well for a Lifetime Toolkit is designed for anyone who works with older adults in community-based settings. Explore the toolkit at https://www.nei.nih.gov/nehep/programs/visionandaging/whatis
- If you work with older adults, NEHEP has resources for you. The See Well for a Lifetime Toolkit can help you convey science-based, easy-to-understand information about how people can protect their sight as they age. You can download it here: https://www.nei.nih.gov/nehep/programs/visionandaging/whatis
Facebook posts—Spanish
- ¿Sabía usted que, a medida que envejecemos, aumenta el riesgo de tener enfermedades y condiciones de los ojos? Algunas de éstas son la degeneración macular relacionada con la edad, catarata, enfermedad diabética del ojo y glaucoma. Para aprender más, visite: http://go.usa.gov/3Jtwd
- A medida que las personas envejecen, podrían notar cambios en la visión y necesitar anteojos para ver de cerca o más luz para ver mejor. Sin embargo, la pérdida de la visión no es parte normal del envejecimiento. Un examen de los ojos con dilatación de las pupilas le puede ayudar a saber si sus ojos están saludables. Visite: http://go.usa.gov/3JtAG
- ¡Es un hecho! Al llegar a los 80 años, la mitad de los estadounidenses tendrán una catarata o cirugía para remover la catarata. Para aprender más, visite: http://go.usa.gov/3JtHm
- Si tiene historial familiar de glaucoma o es hispano/latino mayor de 65 años, usted podría calificar para un examen de los ojos con dilatación de las pupilas. Aprenda más sobre este beneficio de Medicare: https://www.flickr.com/photos/nehep/20334084314/
Twitter posts 
- As you age, you are at higher risk for eye diseases and conditions. Learn what you can do to protect your sight: http://go.usa.gov/3A4Ew
- Vision loss is not a normal part of aging. Get a dilated #EyeExam to help protect your sight: http://go.usa.gov/3A4mj
- Download this infographic to learn about age-related eye diseases and how older adults can protect their vision: http://go.usa.gov/x9Fpk
- By age 80, more than half of all Americans either have a #cataract or have had cataract surgery. Learn more: http://go.usa.gov/3A4mH
- Dry eye is common among women and older adults. It occurs when the eye does not produce tears properly: http://go.usa.gov/3A4mh
- Medicare can help pay for a dilated #EyeExam for people w/ #diabetes and at higher risk for #glaucoma: http://go.usa.gov/3A4yP
- Planning a trip to your eye doctor? Bring this handout for some questions you may want to ask during your visit: http://go.usa.gov/3A4VW
- Do you work with older adults? Download the See Well for a Lifetime Toolkit to teach them about eye health: http://go.usa.gov/3A4p3
Twitter posts—Spanish
- A medida que envejece, aumenta su riesgo de tener enfermedades y condiciones de los ojos. Aprenda más http://go.usa.gov/3Jtwd
- Un examen de ojos con dilatación de las pupilas ayuda a detectar enfermedades de los ojos. Aprenda más http://go.usa.gov/3JtAG
- Al llegar a los 80 años, la mayoría de las personas tendrán una catarata o cirugía para removerla. Visite http://go.usa.gov/xqcPd
- Medicare ayuda a pagar una parte del examen de los ojos con dilatación de las pupilas. Aprenda más: http://go.usa.gov/x9Fp8
Infocards and infographics
You can post our infocards and infographics on your website, Facebook, Twitter, YouTube, Pinterest, and LinkedIn pages. You can also send them using the share feature on our website to partner organizations, media outlets, family members, and friends.
Pinterest board
Visit the NEI Vision and Aging Pinterest board. Repin and like pins we post. Pin content that you find useful. Comment on our pins to let us know what you think.
YouTube channel
Check out our YouTube channel. Watch and share the vision and aging videos and comment to let us know what you think. Be sure to check out all of the NEI eye disease-related videos.
Using social media during Healthy Aging® Month
Take advantage of social media during Healthy Aging® Month. Whether you are new to social media or a long-time user, you’ll find this guide helpful in developing a social media component for your outreach.
Posts for Healthy Aging® Month
Post the following Healthy Aging® Month messages on Facebook and Twitter or create your own. Find photos to include with your Facebook posts in our image library.
Facebook posts
- Planning a trip to your eye care professional during Healthy Aging Month? Print this list of questions to ask your doctor and bring it with you to get the conversation started: https://nei.nih.gov/sites/default/files/nehep-pdfs/VandAToolkit_Mod3_Handout_508.pdf
- September is Healthy Aging Month! Needing glasses to see up close, having trouble adjusting to glare, and having difficulty distinguishing between colors are common vision changes as people age; vision loss and blindness are not. Download this fact sheet to learn more: https://nei.nih.gov/sites/default/files/nehep-pdfs/VandAToolkit_Mod1_Handout_508.pdf
- Looking for resources you can use to educate older adults in your community about eye health during Healthy Aging Month? Visit https://nei.nih.gov/nehep/ham for drop-in articles, infographics, videos, infocards, and more.
- Healthy Aging Month is a great time to remind people about what they can do to protect their vision well into their golden years. The NEHEP “See Well for a Lifetime Toolkit” offers everything you need to share information about common vision changes associated with aging, age-related eye diseases and conditions, and steps people can take to protect their sight. Visit https://www.nei.nih.gov/seewelltoolkit to learn more.
Facebook posts—Spanish
- ¿Planea una visita a su oculista durante este mes? Lleve consigo esta lista de preguntas para iniciar la conversación sobre la salud de sus ojos. https://nei.nih.gov/healthyeyes/spanish/oculista_sp
- ¡Septiembre es el Mes del Envejecimiento Saludable! A medida que envejecemos es normal necesitar anteojos para ver más de cerca, tener dificultad al ajustar nuestros ojos al resplandor de la luz y no poder distinguir entre colores oscuros. Sin embargo, la pérdida de la visión y la ceguera no son normales. Visite esta página para aprender más: https://nei.nih.gov/healthyeyes/spanish/aging_eye_sp
- ¿Busca materiales para enseñar a los adultos mayores en su comunidad sobre la salud de los ojos? En esta página encontrará artículos, infografías, videos y mucho más en inglés y español. https://nei.nih.gov/nehep/ham
- El Mes del Envejecimiento Saludable es el mejor momento para recordarle a las personas mayores qué pueden hacer para proteger su visión. El kit de NEHEP, Cómo ver bien durante toda la vid a, ofrece todo lo que necesita para compartir información sobre los cambios normales de la visión relacionados con el envejecimiento, enfermedades y condiciones de los ojos relacionados con la edad y consejos que pueden seguir para proteger su visión. Visite https://nei.nih.gov/nehep/programs/ojo/toolkit para conocer más sobre el kit.
Twitter posts
- Planning a trip to your eye doctor during #HealthyAgingMonth? Print this list of questions to ask your doctor: http://go.usa.gov/c7WJF
- Vision can change as you get older, but vision loss & blindness are NOT a normal part of aging: http://go.usa.gov/c7WS3 #HealthyAgingMonth
- Looking for resources you can use to educate people about eye health during #HealthyAgingMonth? Visit https://nei.nih.gov/nehep/ham
- Inform older adults how to protect vision during #HealthyAgingMonth w/ the See Well for a Lifetime Toolkit: http://go.usa.gov/c7Zcd
Twitter posts—Spanish
- ¿Planea una visita a su oculista? Lleve esta lista de preguntas para hacerle a su médico. http://go.usa.gov/cShNQ
- A medida que envejecemos la visión cambia. La pérdida de la visión y ceguera no son parte de envejecer. http://go.usa.gov/36Wem
- ¿Busca materiales para enseñar sobre la salud de los ojos? Visite: https://nei.nih.gov/nehep/ham
- Aproveche para enseñar a los adultos mayores cómo proteger su visión con el kit en español. http://go.usa.gov/cShRj