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National Eye Health Education Program (NEHEP)

Vision and Aging: Outreach Tools and Tips

There are many ways to increase awareness about age-related eye diseases among the communities you serve. You can hold events anytime throughout the year, especially during Healthy Aging® Month in September. Check out these ideas, including tips for using traditional and social media, and integrate a few into your educational and promotional efforts.

Promote activities and events year-round

There are many ways you can rally support and share information about vision and aging throughout the year. The following are just a few ideas:

  • Lead a series of educational sessions using the See Well for a Lifetime Toolkit to educate older adults in clinics, senior centers, assisted living facilities, and other community settings.
  • Provide vision and aging educational materials to patients and their families.
  • Distribute information about the Medicare benefit for eye health at health clinics, social events, employee meetings, or places of worship.
  • Arrange for eye care professionals and other health professionals to speak at civic, employee, cultural, faith, and fraternal events about the importance of comprehensive dilated eye exams for older adults.
  • Display infocards and print PSAs in your office or educational setting, at a community event, or anywhere older adults will view them. Use these materials as inserts in prescription bags or shopping bags.
  • Ask hospitals to use the See Well for a Lifetime Toolkit as part of their health and community programs. Let staff know that the Medicare benefit covers comprehensive dilated eye exams for people with diabetes and those at higher risk for glaucoma.
  • Arrange for community volunteers to remind older adults when they are due for a comprehensive dilated eye exam. Encourage them to provide transportation for visits to eye care professionals for these exams.
  • Sponsor a health fair, make room for an exhibit, or provide space for a table or booth to distribute vision and aging educational materials.
  • Take advantage of community events, such as local health fairs, festivals, sporting events, faith-based activities, workplace functions, and health awareness walks. Focus on special occasions that attract older adults.

Observe Healthy Aging® Month in September

During Healthy Aging® Month, join efforts across the country to raise awareness about healthy aging and inform people about the importance of keeping on top of their eye health. Include a ready-to-go article, a print PSA, an infocard, an infographic, or a link to one of videos in your organization’s newsletter, website, or blog and share with local media and partner organizations.   

Communicate through traditional and social media

You can extend your outreach efforts by using traditional media and social media. Both play an important role in spreading the word about eye health. The following information will help you develop and implement a media plan to reach more people at risk for age-related eye diseases.

Engage local media organizations

Your local newspapers, radio stations, and television stations have enormous influence to shape—and even change—public opinion. They can play a key role in educating people about ways to lead longer, healthier, and more productive lives.

To help you develop a positive and productive working relationship with print and broadcast professionals and organizations in your community, we have prepared this helpful media guide. It contains suggestions about ways you can work with the media to raise awareness about eye health in the communities you serve and how to generate news media coverage for your organization and programs.

Download Tips for working with the media PDF [1.6 MB]

Send the following materials to community newspapers and other local media to help promote Healthy Aging® Month.

  • Ready-to-use articles
  • Print PSAs
  • Infocards and infographics
  • Videos

Much of the content on the NEHEP and NEI websites is in the public domain. However, some items are marked as protected by copyright laws and will require permission to be used. Please refer to our copyright policy for more information. 

Use social media

Social media is essential for public health outreach initiatives. You can reach many more people by including social media in your outreach plan. To help support your efforts, we have prepared the following for your use.

Follow us on the NEHEP Facebook and Twitter pages, share our videos on YouTube, and get some great ideas on the Vision and Aging Pinterest board.

Find more materials about vision and aging on our Resources page.