There are many ways to increase awareness about low vision and vision rehabilitation among the communities you serve. You can hold events anytime throughout the year, especially during Low Vision Awareness Month in February. Check out these ideas, including tips for using traditional and social media, and integrate a few into your educational and promotional efforts.
Promote activities and events year-round
There are many ways you can rally support and share information about low vision throughout the year. The following are just a few ideas:
- Lead an educational session using the Living With Low Vision Educational Module to inform people with vision loss and their friends, family, and caregivers about vision rehabilitation.
- Distribute the Living With Low Vision booklet and DVD and other eye health education materials in places where older adults and their families, friends, and caregivers gather. Help inform people about vision rehabilitation services and devices. Include contact information for local vision rehabilitation services.
- Enlarge infographics to use as posters and display them in waiting areas at healthcare centers, clinics, hospitals, courtesy vans for older adults, community centers, and libraries.
- Display information about low vision and vision rehabilitation after faith services or at social events. Demonstrate how to use visual and adaptive devices at these events.
- Encourage local health educators to incorporate information about vision rehabilitation services and devices into their existing programs, particularly those who serve older adults.
- Ask your state agency that serves people with visual impairment or your local vision rehabilitation agency to suggest a spokesperson who can give a speech at civic, employee, cultural, faith, and fraternal group activities.
- Arrange for the parks and recreation department to provide lighting for playing fields so that people with low vision can exercise safely. Have volunteers available to walk with people who need assistance.
- Use inserts in prescription bags, utility bills, bank statements, and shopping circulars to remind consumers to encourage people in their lives who may have low vision to talk with their eye care professional.
Observe Low Vision Awareness Month in February
During Low Vision Awareness Month, join efforts across the country to raise awareness about low vision and vision rehabilitation. Include a ready-to-go article, an infocards, an infographics, or a link to one of our videos in your organization’s newsletter, website, or blog and share with local media and partner organizations.
Communicate through traditional and social media
You can extend your outreach efforts by using traditional media and social media. Both play an important role in spreading the word about eye health. The following information will help you develop and implement a media plan to reach more people with low vision.
Engage local media organizations
Your local newspapers, radio stations, and television stations have enormous influence to shape—and even change—public opinion. They can play a key role in educating people about ways to lead longer, healthier, and more productive lives.
To help you develop a positive and productive working relationship with print and broadcast professionals and organizations in your community, we have prepared this helpful media guide. It contains suggestions about ways you can work with the media to raise awareness about eye health in the communities you serve and how to generate news media coverage for your organization and programs.
Send the following materials to community newspapers and other local media to help raise awareness about vision rehabilitation.
Much of the content on the NEHEP and NEI websites is in the public domain. However, some items are marked as protected by copyright laws and will require permission to be used. Please refer to our copyright policy for more information.
Use social media
Social media is essential for public health outreach initiatives. You can reach many more people by including social media in your outreach plan. To help support your efforts, we have prepared the following for your use.
Find more low vision materials on our Resources page.