There are many ways to increase awareness about glaucoma among the communities you serve. You can hold events anytime throughout the year, especially during Glaucoma Awareness Month in January. Check out these ideas, including tips for using traditional and social media, and integrate a few into your educational and promotional efforts.
Promote activities and events year-round
There are many ways you can rally support and share glaucoma information throughout the year. The following are just a few ideas:
- Establish a glaucoma information center in your clinic, community center, personnel office, or employee cafeteria. Be sure to refer to the Glaucoma Facts for Community Organizations for guidance.
- Arrange for eye care professionals and other health professionals to speak at civic, employee, cultural, faith, and fraternal events about the importance of comprehensive dilated eye exams and distribute the Medicare benefit card.
- Display brochures and print PSAs in your office or educational setting, at a community event, and anywhere people at higher risk for glaucoma will view them. Use these materials as inserts in prescription bags or shopping bags.
- Reach out to faith-based institutions and groups. Encourage them to post information on social media, include PSAs and other messages about glaucoma in their newsletters and on bulletin boards, and use our glaucoma resources.
- Take advantage of community events, such as local health fairs, festivals, sporting events, faith-based events, workplace events, and walk-for-health events. Focus on special events and festivals that attract people at higher risk for glaucoma, especially older adults, African Americans, and Hispanics/Latinos.
- Connect with community health workers or promotores who are already working with Hispanics/Latinos. Join them in leading an eye health education session using the glaucoma toolkit in Spanish.
- Pick one infocard or infographic to feature in your e-newsletter and on social media pages each month. Use the sample social media messages with the images.
Observe Glaucoma Awareness Month in January
During Glaucoma Awareness Month, join efforts across the country to raise awareness about glaucoma and inform people about the importance of maintaining healthy vision. Here are some ways to help you promote awareness.
- Make announcements over your public address system or in a phone message for callers on hold.
- Print a promotional message on statements and receipts.
- Include a ready-to-use article, a print PSA and an infographic in your organization’s newsletter, website, and blog and share with local media and partner organizations.
- Add an e-signature banner to your email messages and ask other people on your staff to do the same.
- Post the social media messages, infocards, infograhics, and videos featured in the social media toolkit.
- Reach out to other eye health organizations to join efforts for a bigger, better impact. Plan a webinar or Twitter chat on glaucoma. Promote glaucoma resources and messages. Use the Glaucoma Awareness Month Social Media Toolkit as a source of information.
Communicate through traditional and social media
You can extend your outreach efforts by using traditional media and social media. Both play an important role in spreading the word about eye health. The following information will help you develop and implement a media plan to reach more people at higher risk for glaucoma.
Engage local media organizations
Your local newspapers, radio stations, and television stations have enormous influence to shape—and even change—public opinion. They can play a key role in educating people about ways to lead longer, healthier, and more productive lives.
To help you develop a positive and productive working relationship with print and broadcast professionals and organizations in your community, we have prepared this helpful media guide. It contains suggestions about ways you can work with the media to raise awareness about eye health in the communities you serve and how to generate news media coverage for your organization and programs.
Send the following materials to community newspapers and other local media to help promote Glaucoma Awareness Month.
Be sure to include an e-signature banner in your correspondence during Glaucoma Awareness Month.
Much of the content on the NEHEP and NEI websites is in the public domain. However, some items are marked as protected by copyright laws and will require permission to be used. Please refer to our copyright policy for more information.
Use social media
Social media is essential for public health outreach initiatives. You can reach many more people by including social media in your outreach plan. To help support your efforts during Glaucoma Awareness Month, we created a Glaucoma Awareness Month Social Media Toolkit. The kit contains:
Find more glaucoma supporting materials on our Resources page.